I have seen many faces in my time. I can't remember so many years back. Our New Iberia, Louisiana, store fields a cheer-leading squad called the Shrinkettes. Their cheers dealmostly with, what else cutting shrinkage: "WHAT DO YOU DO ABOUT SHRINKAGE CRUSH IT! "We were flying to Fort Smith in the spring of 1962, and Sam was piloting the plane over the BostonMountains. It was that Tri-Pacer by then, not the original plane that we had made a lot of trips in. Sampulled this card out of his pocket, on which he had written down three or four names, and he handed it tome and asked me which one I liked best. They all had three or four words in the title, and I said, 'Well,you know, Scotch as I am, I'd just keep the Walton name and make it a place to shop.' I scribbled'W-A-L-M-A-R-T' on the bottom of the card and said, 'To begin with, there's not as many letters tobuy.' I had bought the letters that said Ben Franklin, and I knew how much it cost to put them up and tolight them and repair the neon, so I said, 'This is just seven letters.' He didn't say anything, and I droppedthe subject. A few days later I went by to see when we could start setting the fixtures in the building, andI saw that our sign maker, Rayburn Jacobs, already had the 'W-A-L' up there and was headed up theladder with an 'M.' You didn't have to be a genius to figure out what the name was going to be. I justsmiled and went on."Something else about that sign that's worth mentioning. On one side of it, I had Rayburn put "We Sell forLess," and on the other, "Satisfaction Guaranteed," two of the cornerstone philosophies that still guide thecompany. Oliver did not continue the conversation. Very likely his distrust was undeserved by the man who inspired it, and he did not feel justified in trying to prejudice Mr. Bundy against him. So I began to wonder if maybe flying wouldn't be the way to go. 超碰caoporen97人人,超碰caoporen97人人大香焦,超碰caoporen97人人2019 [Pg 64] "This business is fun. It really is. It's sobasic. So straightforward. We do no advertising, but our wholebusiness is based on selling the concept. We sell small business operators on the idea that for $25 a yearthey can have a just-in-time warehouse with all the same price advantages for goods that large companiesget. And just like Wal-Mart, our customers get to know and love our culture. They know there are nofrills whatsoever in those warehouses. They know our management people are likely to be the ones tograb the forklift and pull the goods down for them, and they come to expect it. And like it."The competition in the club business can get pretty spirited sometimes. Once I was in the big Price Clubon Marino Avenue in San Diego, and I had my little tape recorder with melike I always doand I wasmaking notes to myself about prices and merchandising ideas. This guy, a big guy, comes up to me andsays, "I'm sorry but I'll have to take your tape recorder and erase the material you've got on it. We havea policy against people using them in the stores." Well, we have the same policy, and I knew I wascaught. So I said, "I respect that. But I've got things on here from other stores that I don't want to lose,so let me write a note to Robert Price"that's Sol's son. So I wrote: "Robert, your guy is just too good. Iwas trying to get some information on this recorder about some of the items you were carrying and someof my impressions of your store, and he caught me. So here's the tape. If you want to listen to it, youcertainly have that privilege, but I have some other material on here I would like very much to haveback." So in about four days I got a nice note back from Robert, with the tape, and none of it had beenblurred or scratched out. He probably treated me better than I deserved. I can hardly believe it, said the old man. "Heart disease does not go with such a physique."